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Alex began his career in retail after graduating from McGill University. With a little bit of savings and a big dream, Alex opened the first Carbon location ten years ago just south of where the current Lawrence Park store is now. After a few years, his soon-to-be wife, Sharon became involved in the business and it grew to include ladies and kids clothing. Alex left the business for four years to pursue an MBA, and after graduating, worked at the HBC corporate office for three years. Alex left HBC in 2015, returning to Carbon with his sights set on expansion. Now with three stores, Alex focuses on the management of the business operations.


During a shopping trip with a friend, Sharon discovered she had a knack for selling clothing, both to her friend, and as it turned out, to the other customers in the store. She was offered a job at the boutique on the spot and spent four years there, eventually being offered a management position. It was in 2010 that Sharon came to work with her future husband Alex, and together they built the business to include men’s, ladies, and children’s clothing, shoes, and accessories, operating three locations in Toronto. Sharon assists with the daily operations, but is primarily focused on the sourcing and buying of the product, and of course, selling it!


Beginning her career in fashion and retail in New York City, Tracy managed Searle’s flagship Manhattan store for several years before moving back to Toronto, working first for Gucci on Bloor Street, then moving to Hudson’s Bay’s The Room as a personal shopper, and then lead the first Canadian Intermix store, where she stayed for three years before taking maternity leave. Tracy joined Carbon in March of 2016 bringing a breadth of experience in retail and personal shopping to the company.


Nikki was with Holt Renfrew for nine years as a brand ambassador and buyer in ladies ready-to-wear, and was also involved in personal shopping for her top clients. After leaving Holt Renfrew, Nikki moved to Intermix where she became the floor manager for three years. Nikki took a hiatus from retail, moving to Italy to co-manage a hotel in Positano Italy for two years. Upon returning to Toronto, Nikki joined the Carbon team in August of 2017.


After graduating from George Brown’s Fashion Management program, Ali worked for Aritizia for five years, and was one of the top producing sales associates in Ontario. Ali has also worked for All Saints and David Yurman before starting with the Carbon team in December of 2015.  

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